Bruce Rowlands, Executive Vice President
Prior to establishing the Rowlands+Barranca Agency in 1996, Bruce Rowlands worked in health insurance sales for Empire BlueCross BlueShield. Bruce has served as a consultant, overseeing the Health Insurance Division of a large insurance company serving 25 northeastern states. Prior to that he formed and later became Vice President of the Employee Benefits Division of a large independent insurance agency. Bruce has also testified on behalf of the commercial insurance industry regarding proposed legislative actions in several states and is a member of the Professional Insurance Agents of New York. Bruce is a native of Albany, and resides with his wife and two daughters in Delmar.

Michael Barranca, Vice President
Michael Barranca began his career as an actuarial analyst for Empire BlueCross BlueShield, becoming the manager of the Group Underwriting Department. He subsequently served as Director of Finance and Actuarial Services of BlueShield of Northeastern New York; and, later, as Manager of Employee Benefits for a large independent insurance agency in the Capital District. In 1996, he brought his expertise and experience in the fields of rate negotiation and benefit analysis to R+B. Michael is a native of Albany, and resides in Delmar with his wife and three children.

Account Executives

Sandy DenBesten, Vice President of Sales
Sandy DenBesten possesses 15 years of experience in sales and service in the health insurance industry. Before coming to Rowlands + Barranca, she served as a marketing representative for Blue Shield of Northeastern New York. Licensed in life, accident and health, Ms. DenBesten is also a licensed broker. She’s also a member of PIA, the Capital Region Human Resource Association and the New York State Society for Human Resource Management.

Michael Dombrowski, Vice President of Sales
Michael Dombrowski began his insurance career in 1995 with New York Life and NYLIFE Securities, where he spent time as both an Agent and as a Sales Manager.  Prior to joining Rowlands + Barranca, Mike was a Senior Human Resource Consultant with Paychex.  There, Mike served his client's needs by assisting them in their overall strategic planning of Human Resources and employee benefits.


Our Account Executive Team’s main responsibilities include servicing R+B clients through:

  • Keeping clients informed and up-to-date on current marketing issues and proposed regulation
  • Following up on all claims and administration issues
  • Drafting benefit comparison and recommending new plan offerings
  • Timely delivery of renewals


Support Services

Judi Burkhard, Vice President of Client Services
Judi Burkhard brings nearly 25 years experience in call center management and customer service to Rowlands + Barranca. A key member of the R+B team, Judi is primarily responsible for:

  • Ensuring an exceptional level of service is delivered to all clients
  • Maintaining excellent working conditions at R+B
  • Monitoring daily operation of office staff

Steve Piccolino, Director of Benefits Integration Technology
Steven Piccolino blends experience in financial services and information technology to provide innovative solutions for R+B clients. His main responsibilities include:

  • Designing and implementing a user-friendly employee benefits web interface
  • Researching and implementing new software and information systems to improve internal efficiency

Patrick Markiewicz, Group Marketing Representative
Chad Marvin, Group Marketing Representative
Amanda Reisman, Group Marketing Representative

Additional Staff

Brittany Arnold, Administrative Assistant

Kristen Bentley, Sales Assistant

Kim Bidwell, Benefits Assistant

Brooke Connelly, FSA & Group Billing Administrator

Catherine Hobbs, Software Implementaiton Specialist

Kailyn Johnson, FSA & Group Billing Administrator

Kristina Lampariello, Account Executive
Erin Lupe, Project Specialist

Nicole Marra, Software Implementation Specialist

Rebecca McCanta, Account Manager

Lindsey Meagher, FSA & Group Billing Administrator

Steve Olsiewski, FSA & Group Billing Administrator

Karen Prosser, Vice President Accounting Leader

Kate Rowlands, Auditing Supervisor
Patti Rowlands, Director of Finance

Maggie Smith Fagan, Sales Assistant

Elizabeth Waterbury, FSA & Group Billing Administrator